Digital Advertising Specialist (Senior)

About Discovery

Discovery’s core purpose is to make people healthier and to enhance and protect their lives. We seek out and invest in exceptional individuals who understand and support our core purpose, and whose own values align with those of Discovery. Our fast-paced and dynamic environment enables smart, self-driven people to be their best. As global thought leaders, Discovery is passionate about innovating in order to not only achieve financial success, but to ignite positive and meaningful change within our society.

Key Purpose

Discovery is offering a great opportunity to join its fully serviced in-house digital marketing team. We are looking for a passionate, creative and hardworking digital advertising specialist that lives, eats and breathes targeted online campaigns and soaks up the latest in industry best practices and trends. The successful individual will be a digital advertising all-rounder with experience in search, programmatic and social channels. To ensure success as a digital advertising specialist, you should have in-depth knowledge of digital marketing techniques, excellent interpersonal skills, attention to detail, be able to lead a team, be creative and innovative and be able to work to strict deadlines and within allocated budget.

Areas of responsibility may include but not limited to:

• Execute effective digital marketing strategies across channels; make sure campaigns are optimised regularly for best results.
• Monitor campaign performance against target on a daily basis, ensuring the direct sales teams are receiving the required number of leads.
• Troubleshoot where campaigns are not performing against target and propose corrective actions.
• Monitor campaign budgets and ensure we stay within budget.
• Produce reports as required with key metrics and detailed analysis and insights.
• Present KPIs, recommendations and insights at manco meetings.
• Collaborate with brand, actuaries and other internal stakeholders to deliver on marketing objectives.
• Stay on top of digital advertising trends, skills, platform changes and best practices and implement new learnings where required.
• Train, manage and guide junior staff members.
• Maintain good relationships with external parties like Google and Meta account managers as well as any other providers we work with.

Competencies

• Experience in performance marketing.
• Experience in media buying.
• Experience in financial services. 
• Deep understanding of digital analytics and the ability to translate it into actions to meet ROI objectives.
• Ability to draft performance reports.
• Ability to present reports and findings to key stakeholders.
• Demonstrated understanding and use of Google Ads, Meta Ads, Microsoft Ads, DV360, LinkedIn, X, YouTube Ads, Facebook/Instagram Ads, TikTok Ads, etc.
• Strong communication skills for dealing with clients, internal teams and external stakeholders.
• Problem-solving skills to interrogate when campaigns are not performing and provide insights and suggestions.

Education and Experience

• Tertiary qualification (marketing/communication) required.
• Previous digital advertising experience required (5 years minimum).
• Financial services experience (advantages).
• Google Ads, Facebook Blueprint, Google Analytics certification (advantageous).

EMPLOYMENT EQUITY   
                             
The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.