Internship - Marketing

About Discovery

Discovery’s core purpose is to make people healthier and to enhance and protect their lives. We seek out and invest in exceptional individuals who understand and support our core purpose, and whose own values align with those of Discovery. Our fast-paced and dynamic environment enables smart, self-driven people to be their best. As global thought leaders, Discovery is passionate about innovating in order to not only achieve financial success, but to ignite positive and meaningful change within our society.

About Vitality RSA

Vitality is at the heart of Discovery’s shared value model and aims to reward members for positive behaviour change. Vitality is a global thought leader in wellness and encourages members to live healthier lives. Vitality operates in a fast-paced and agile environment and has remained at the forefront of wellness thought leadership by delivering cutting edge innovation through bi-annual product launches. Within the team of 500+ creative minds, projects span across all areas, including marketing, finance, data, people, MIS and actuarial, servicing & operations, systems, strategic programs and wellness – providing opportunities for a holistic experience. Vitality partners with leading partners to provide members with a superior rewards experience, providing a dazzling service to our members. In all they do, Vitality people pride themselves in living the Discovery values and championing its core purpose of making people healthier and enhancing and protecting their lives whilst being the everyday ambassadors.

About The Healthy Food Studio (HFS)
Vitality HealthyFood Studio is a premier destination focused on promoting healthy eating, sustainable nutrition, and wellness through our wide range of nutritious in person classes, webinars and food-based services. Our mission is to empower individuals to make healthier choices and to create a community around wholesome living. As we continue to grow, we are looking for a recent graduate who is motivated to help expand our reach and drive through great marketing efforts.

Job Purpose
The Marketing Graduate Intern will support the HFS team aand work closely with our Vitality Marketing team in building brand awareness, engaging with customers, and executing campaigns that promote healthy living. This role is ideal for a creative and enthusiastic graduate looking to gain hands-on experience in digital marketing, content creation, and brand development within the food and wellness industry.

Key Responsibilities

Marketing Campaign Support

• Assist in the planning and execution of marketing campaigns across digital and in-store channels
• Support product launches, seasonal promotions, and health-focused campaigns
• Help coordinate campaign timelines and internal communication

Digital & Social Media Marketing

• Assist in managing HFS social media platforms (Instagram, Facebook, etc.)
• Create, schedule, and monitor content performance

Content Creation

• Support the creation of engaging content including:
• Social media posts
• Email newsletters
• Blurbs, articles and recipes
• Promotional materials
• Maintain brand tone, visual identity, and messaging consistency

Brand & Customer Engagement

• Assist in building customer engagement strategies focused on healthy living through marketing efforts
• Support partnerships, influencer collaborations, and brand activations
• Help coordinate events and campaigns

Market Research & Insights

• Conduct research on food trends, health and wellness topics, and competitors
• Analyse campaign performance and prepare basic reports
• Gather customer feedback to support marketing improvements

Administrative Support

• Maintain marketing calendars and campaign trackers
• Coordinate with suppliers, creatives, and internal teams
• Assist with general marketing administration

Learning Outcomes / Development Opportunities

• Practical experience in a fast-paced food and wellness brand environment
• Exposure to digital marketing tools and social media strategy
• Hands-on content creation and brand storytelling experience
• Understanding of customer behaviour in the health and lifestyle sector
• Development of creativity, communication, and project management skills

Minimum Requirements

Education

• Honours degree in:
• Marketing
• Communications
• Business, Media, or related field

Experience

• No formal work experience required
• Any exposure to content creation, social media, or branding is advantageous

Skills and Competencies

Technical Skills

• Basic understanding of social media platforms and trends
• Competency in Microsoft Office (PowerPoint, Word, Excel)
• Familiarity with Canva or similar design tools
• Interest in digital marketing and content creation

EMPLOYMENT EQUITY   
                             
The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.