Discovery

Health New Markets - Marketing Consultant

About Discovery

Discovery’s core purpose is to make people healthier and to enhance and protect their lives. We seek out and invest in exceptional individuals who understand and support our core purpose, and whose own values align with those of Discovery. Our fast-paced and dynamic environment enables smart, self-driven people to be their best. As global thought leaders, Discovery is passionate about innovating in order to not only achieve financial success, but to ignite positive and meaningful change within our society.

About Discovery Marketing

In Marketing, defying gravity is part of our everyday work because we’re a team of people who love to push the boundaries, to achieve the impossible, and to accept all sorts of never-done-before challenges. Discovery Marketing is a vibrant area who are dedicated to the collective core purpose, values and ambition. We work on numerous projects across distribution channels and across all Discovery products and strive for excellence in all that we do.

Key Purpose

The Marketing Consultant is accountable for executing strategic marketing, sales enablement, and stakeholder engagement initiatives that support support the growth of the Health New Markets portfolio - Discovery Health’s non-scheme health insurance products (Flexicare, Discovery Emergency Cover and Prepaid Health)

The role partners closely with sales teams and key stakeholders to deliver integrated marketing plans, drive engagement, enhance customer experiences, and support business growth and commercial objectives.

Areas of responsibility may include but are not limited to:

Strategic Growth & Engagement

• • Develop and implement marketing strategies that support both customer acquisition and ongoing engagement across employer and direct channels.
  • Identify and activate opportunities to increase uptake of Health New Markets products across employer groups and direct sales audiences.
  • Partner with business teams to identify, manage, and execute key strategic engagement initiatives aligned to KPIs and overall business objectives.
  • Collaborate cross‑functionally to ensure campaigns, tools, and initiatives are insight-led, aligned to customer needs, and deliver measurable impact.
  • Manage onboarding initiatives and member journeys to ensure a seamless and engaging experience that supports activation and long‑term engagement.

Campaign & Project Management  

• • Own the end-to-end delivery of marketing engagement projects, ensuring they are delivered on time, within budget, and aligned with business objectives.
  • Brief, manage, and optimise campaigns across digital and offline channels, tailored to employer and adviser audiences.
  • Identify, manage, and execute key strategic engagement initiatives in collaboration with business teams, ensuring alignment to KPIs and overall engagement objectives.

Employer & Brand Activations 

• • Plan and execute employer-facing and brand activation campaigns that enhance visibility and engagement.
  • Manage agencies and budgets for each activation to ensure efficient and high‑quality delivery.
  • Work closely with partners and internal teams to deliver high‑impact activations aligned with strategic goals.

Communications 

• • Manage financial adviser communications across eDiscoverer, Adviser360, and social media platforms, optimising content and formats to improve engagement, including open and click‑through rates.
  • Manage WhatsApp and email BUA campaigns.
  • Develop partner communication campaigns and messaging across partner channels, working closely with the CVM team to deliver strategic sales and engagement communications.
  • Translate messaging across media formats and audience segments to ensure clarity, relevance, and alignment with engagement objectives.
  • Drive the creation of compelling campaign concepts, visuals, and content in collaboration with creative teams to support portfolio priorities and business outcomes.

Stakeholder Engagement 

• • Work closely with internal teams (including Distribution, Product, and CVM) as well as external partners to meet business needs and effectively manage expectations.
  • Build and maintain strong relationships with key stakeholders, ensuring alignment, collaboration, and smooth delivery across functions.
  • Use performance data and insights to evaluate campaign effectiveness and identify opportunities for continuous improvement.
  • Manage timelines and milestones across multiple stakeholders to ensure coordinated and timely execution.

Skills

• • Time and project management
  • Attention to detail and foresight for due diligence on projects and reviewing documents
  • Communicate well in English both in writing and verbally
  • Convert recognition information to audience appropriate communication
  • Critically evaluate communication elements:
    • Influence and persuade people to get things done
    • Negotiate
  • Present and sell your ideas
  • Question processes, strategy and outputs
  • Multi-task on multiple projects
  • Basic understanding of design principles for digital and print
  • Proficiency in Adobe Express and revising designs

Competencies

• • Discovery’s products and business processes
  • Various media channels, including digital
  • Agency process and relationships
  • Print and production processes (including timelines and costings)
  • Excellent communicator
  • Persuading and influencing
  • Delivering results and meeting stakeholder expectations
  • Have initiative - being a self-starter
  • Presenting and communicating information clearly
  • Adapting and responding to change
  • Action and solution oriented
  • Tenacious and persistent
  • Stress management - ability to work calmly under pressure and provide answers and direction to others
  • Multitasking.

Education and Experience

• • Minimum three-year undergraduate degree or diploma (marketing or communication focused) OR relevant industry qualification.
  • Minimum of two to three years’ experience in marketing, PR or communication
  • Relevant industry experience
  • Knowledge of the Sales and Distribution structure is advantageous.

EMPLOYMENT EQUITY   
                             
The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.