Discovery – Marketing

Marketing Consultant

About Discovery

Discovery’s core purpose is to make people healthier and to enhance and protect their lives. We seek out and invest in exceptional individuals who understand and support our core purpose, and whose own values align with those of Discovery. Our fast-paced and dynamic environment enables smart, self-driven people to be their best. As global thought leaders, Discovery is passionate about innovating in order to not only achieve financial success, but to ignite positive and meaningful change within our society.

About Discovery Marketing

In Marketing, defying gravity is part of our everyday work because we’re a team of people who love to push the boundaries, to achieve the impossible, and to accept all sorts of never-done-before challenges. Discovery Marketing is a vibrant area who are dedicated to the collective core purpose, values and ambition. We work on numerous projects across distribution channels and across all Discovery products and strive for excellence in all that we do.

Key Purpose

The Marketing Consultant is a member of a high-performance marketing team that builds the Discovery Life brand, and partners with the Discovery Life business to implement marketing solutions to meet the Life’s business objectives.

The Marketing Consultant will be responsible for running projects, using marketing and digital best practice and leveraging internal and agency relationships, to deliver marketing and digital campaigns within budget. In addition, the Marketing Consultant will provide support on a range of marketing and digital projects and integrated marketing campaigns and provide specialist marketing advice to stakeholders.

Areas of responsibility may include but not limited to:

• Being creative - Solve business needs, create integrated, best practice and creative solutions that are in line with the Discovery marketing model – and are consistent across all brands, businesses, and communities, and ensuring that consistent, relevant messages are being given.
• Working across teams - Collaborate closely with key stakeholders, including senior businesspeople and cross-departmental teams, to help achieve company and business unit objectives.
• Building relationships - Responsible for building and maintaining relationships with key businesspeople, both at a strategic and operational level.
• Contributing to the creation of intuitive, informative user journeys across all digital platforms that allow for easy navigation and enhance the Discovery Life brand experience.
• Working closely with the Discovery Life teams to ensure consistent, client centric experience.
• Creating and updating relevant communication collaterals (app screens, social media, website etc.)
• Converting technical information into audience appropriate communication

Required Skills and Experience

• Deep knowledge of the insurance industry, an understanding of its revenue and profit drivers, working knowledge of how businesses, distribution channels and marketing can use data to drive value.
• Proven experience in product ownership or management of data platforms/solutions.
• An understanding (and willingness to deepen understanding) of business concepts.
• Demonstrated leadership experience in managing technical teams.
• Experience in stakeholder management across different organisational levels.
• Strong analytical and problem-solving skills.
• Ability to translate complex technical concepts into business value propositions.
• Experience with agile methodologies and practices.

Core Competencies

Knowledge

All relevant promotional channels

Agency process and relationships

Critical elements of successful digital communication

Knowledge of website management best practice

Production processes (advertising, media and print), including timelines and costing.

Skills

Communicate well in English – with strong writing and verbal communication skills

Digital platform writing, content creation and briefing skills

Digital marketing skills including web analytics, social media and email marketing

Basic understanding of mobile user stories, journeys and design

Exceptional attention to detail

Above average ability to multi-task on multiple projects without compromising deliverables or stakeholder relationships

Time and project management skills

Ability to convert technical information to audience appropriate communication

Influence and persuasion skills aligned to project deliverables

Ability to work well in within the brand team as well as across cross-functional teams

Ability to structure, present and sell new ideas

Attributes

Curious

Motivated

Detail orientated

Customer focused

Work well under pressure

Team player

Results driven

Reliability

Empathetic

Education and Experience

Qualifications

Minimum 3-year undergraduate degree or diploma (BA or B.Com in Marketing or Communications) 

Experience

Minimum 2 years’ experience in Marketing

Experience in content marketing, rewards programmes, digital channels and client engagement would be advantageous.

Basic digital marketing experience

EMPLOYMENT EQUITY   
                             
The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.