Marketing Manager (Senior)

Discovery – Marketing

Marketing Manager (Senior) – Discovery Green

About Discovery

Discovery’s core purpose is to make people healthier and to enhance and protect their lives. We seek out and invest in exceptional individuals who understand and support our core purpose, and whose own values align with those of Discovery. Our fast-paced and dynamic environment enables smart, self-driven people to be their best. As global thought leaders, Discovery is passionate about innovating in order to not only achieve financial success, but to ignite positive and meaningful change within our society.

Key Purpose

A key growth strategy for Discovery in South Africa is to accelerate growth of its business-to-business product portfolio, with a particular focus on its renewable energy platform, Discovery Green.

The purpose of this role is to:

• Support, refine and implement a resonant brand strategy for Discovery Green within the business-to-business segment
• Define and drive the implementation of brand, engagement and communication strategies to attract and acquire new clients for Discovery Green’s products and services
• Develop and roll out effective communication and engagement strategies for existing Discovery Green clients
• Interface with senior business stakeholders to define, align and implement brand and communication strategies

Areas of responsibility may include but not limited to

• Develop and execute Discovery Green’s marketing strategy to build brand and product awareness that translates into measurable product growth and sales
• Manage and optimise current and potential organic and paid acquisition channels
• Implement best-in-class direct communication and engagement plans for Discovery Green clients
• Continuously enhance and improve strategies, communications and imagery across the Discovery Green portfolio
• Unpack complex business needs and provide creative, commercially sound marketing solutions, considering all relevant stakeholders
• Ensure marketing solutions are aligned with Discovery’s marketing model and broader business strategy
• Enable fact-based, data-driven decision-making by establishing correlations between marketing activity, revenue and profitability
• Manage budgets and expenditures for defined marketing initiatives
• Research, examine and implement new opportunities and best practices in the business-to-business space, acting as a subject matter expert within the team
• Monitor market intelligence and track competitor and market movements

Proactive

• Bringing ideas to the business on product positioning and go-to-market approaches
• Conducting feasibility assessments and identifying new ways of doing things
• Measuring impact and driving corrective action
• Ensuring effective and timely implementation of plans
• Managing conflict early and constructively

Reactive

• Responding to business needs timeously and effectively

Competencies

Knowledge

• Business to business market segment insights and expertise
• Efficient channel selection according to target audience
• Agency workflow  
• Digital advertising – platform selection, SEO and analysis
• Print and production processes
• Marketing mix and application

Education and Experience

Qualifications

• Minimum 3 year undergraduate degree
• Post graduate qualification in marketing or business is highly advantageous
• Minimum of 5 years’ experience in Marketing, Strategy or a business-to-business environment

Experience

• Business to business marketing or customer engagement experience
• Advantageous industries - financial services, professional services banking, mobile telecoms
• Sound knowledge of key marketing disciplines not limited to GTM strategies, market development, driving adoption of digital services, B2B marketing, digital marketing and relationship marketing.

EMPLOYMENT EQUITY   
                             
The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.