Discovery Bank | Marketing Manager

Are you a dynamic, innovative marketer with an entrepreneurial mindset and at least eight years of marketing experience? Then we want you to join our Discovery Bank marketing team and help us dazzle our clients with exceptional benefits, rewards and service at every touch point.

Join the people behind the Future of Banking. Now !

Who you are

You’re an innovative go-getter who thrives in a dynamic, fast-paced environment. You have your finger on the pulse of digital communications – and you’re a master at crafting unique and personalised messages for a target audience. You’re confident, detail-oriented, and you can drive marketing initiatives across multiple business units and contributors. Basically, you get things done and you inspire others to do the same. You have experience in behavioural economics and linguistics – and if not, you’re willing to learn and grow.

About Discovery

Discovery’s core purpose is to make people healthier and to enhance and protect their lives. We seek out and invest in exceptional individuals who understand and support our core purpose, and whose own values align with those of Discovery. Our fast-paced and dynamic environment enables smart, self-driven people to be their best. As global thought leaders, Discovery is passionate about innovating to not only achieve financial success, but to ignite positive and meaningful change within our society.

Role overview 

As a Marketing Manager, you’ll partner with business and other stakeholders to develop and implement integrated and strategically aligned marketing and communications solutions. You’ll turn strategy into action by applying best practice marketing principles, leveraging key partnerships internally and externally, and making sure that projects are delivered on time and within budget. In addition, you’ll give specialist marketing advice to stakeholders and you’ll be responsible for managing, coordinating and coaching a team when needed.
 

This is an excellent opportunity for a dynamic and strategic marketing manager to lead the marketing initiatives for, amongst others, our financial wellness programme and associated platforms, tools and rewards, Vitality Travel, Discovery Miles, Vitality Active Rewards, prepaid products and digital vouchers, EasyEquities and foreign currency accounts.

This role requires a deep understanding of product marketing, market analysis, customer segmentation, and value proposition development to drive product uptake and utilisation.

Audiences include Discovery Bank clients, Discovery staff and the broader public.

Areas of responsibility may include but are not limited to 

• Develop and execute comprehensive marketing strategies for products and rewards within the portfolio, to drive acquisition, activation, and/or utilisation objectives.
• Conduct in-depth market analysis to identify trends, customer needs, and competitive positioning.
• Define and refine customer segments and tailor marketing campaigns to effectively engage target audiences. This includes effective channel selection, experiential events and activations, internal communications and environmental branding.
• Collaborate with product, sales, and digital teams to develop compelling product propositions that resonate with target audiences.
• Lead the go-to-market strategy for new products, features and/or rewards, ensuring seamless launches and sustained growth.
• Develop and implement campaigns that meet customer needs, driving enhanced customer satisfaction, improved customer experience and increased profitability.
• Monitor and analyse marketing campaign performance, using insights to optimise strategies, drive continuous improvement and meet business objectives.
• Manage external agency relationships and oversee the creation of marketing material and branding solutions, ensuring alignment with brand guidelines.
• Stay informed of industry trends, regulatory changes, and emerging marketing channels to keep strategies innovative and effective.

• Define, implement and change processes as needed.
• Build and maintain relationships with key business stakeholders.
• Prepare campaign reports to disseminate or present in the applicable forums, as required.
• Manage and coordinate team members.
• Ensure that projects are delivered on time and within budget.
• Ensure that product information is kept up-to-date on the applicable channels.
  
   

Key competencies

• Strategic thinker with a customer-centric mindset.
• Strong understanding of market analysis, segmentation, and value proposition development.
• Results-driven with a focus on performance metrics and return-on-investment.
• A creative and innovative approach to problem-solving.
• The ability to thrive in a fast-paced and dynamic environment.
   

• Knowledge

• A strong understanding of product and rewards/loyalty programme marketing and the regulatory environment.
• Proficiency in digital marketing tools and platforms, including AI.
• Understanding of various advertising and media channels, including digital marketing channels and social media.
• Experience in data analysis and market research.
• Expertise in Microsoft 365 applications (Excel, PowerPoint, Word).
• Agency experience, either from working within an agency or in collaboration – especially in advertising, media, and design.
• An understanding of different Discovery audiences, products and business processes is beneficial.
   

• Skills

• Communicate well in English – with strong writing and verbal communication skills.
• Unpack complex business needs and/or convert technical information into audience appropriate communication.
• Influence and persuade people to get things done.
• Question process, strategy and outputs.
• Strong project management and problem-solving skills.
• Multitask on different projects.
• Present and sell ideas.
• Keen negotiator and an expert at managing conflict.
• Make decisions under pressure.
• Build trusted partnerships.
• Good at managing trade-offs.
• Instil confidence in others.
• Guide, develop and motivate others.

• Attributes

• Strong attention to detail
• Solution orientated and can think outside the box
• Dynamic and energetic
• Flexible and adaptable
• Sociable and diplomatic
• Action orientated, tenacious and persistent, with a natural inclination to work hard
• Take Initiative, a self-starter who can work independently, but also collaborate well
• Work calmly under pressure and provide answers and direction to others
• A collaborative mindset and is seen as a trusted adviser by clients
• Strong leadership qualities with the ability to inspire and manage a team
• Confident
• Resilient
• Passionate
• Empathetic

Education and experience

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA or relevant postgraduate qualification is advantageous.

• Relevant industry certification(s).

Experience

• A minimum of eight years’ experience in product marketing, preferably within financial services and/or rewards/loyalty programmes and products.
• A minimum of five years’ experience in a management position.

• A proven track record of developing and executing successful marketing strategies that drive product uptake and customer engagement.
• Strong analytical skills with the ability to interpret data and translate insights into actionable marketing plans.
• Excellent communication, collaboration, and project management skills.

Join our marketing team and play a key role in helping us shape the future of banking and beyond, to make a meaningful impact on our customers' financial journeys.

EMPLOYMENT EQUITY   
                             
The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.