Discovery Bank | Marketing Manager

Are you a dynamic, innovative marketer with an entrepreneurial mindset and at least eight years of marketing experience? Then we want you to join our Discovery Bank marketing team to help dazzle our clients with exceptional products, services and digital experiences at every touch point.

Join the people behind the Future of Banking. Now.

Who you are

You’re an innovative go-getter who thrives in a dynamic, fast-paced environment. You have your finger on the pulse of digital communications – and you’re a master at crafting unique and personalised messages for target audiences. You’re confident, detail-oriented, and can drive marketing initiatives end-to-end. Basically, you get things done and you inspire others to do the same.

About Discovery

Discovery’s core purpose is to make people healthier and to enhance and protect their lives. We seek out and invest in exceptional individuals who understand and support our core purpose, and whose own values align with those of Discovery. Our fast-paced and dynamic environment enables smart, self-driven people to be their best. As global thought leaders, Discovery is passionate about innovating to not only achieve financial success, but to ignite positive and meaningful change within our society.

Role overview

This is an excellent opportunity for a dynamic and strategic Marketing Manager to lead the marketing initiatives for Discovery Bank’s expanding product ecosystem, including core banking and transactional products, integrated payment solutions, investment and currency services and digital banking features and tools.

This role requires a deep understanding of product marketing, market analysis, customer segmentation, and value proposition development to drive uptake and utilisation. Audiences include Discovery Bank clients, Discovery staff and the broader public.

You’ll partner with business and other stakeholders to develop and implement integrated and strategically aligned marketing and communications solutions. You’ll turn strategy into action by applying best practice marketing principles, leveraging key partnerships internally and externally, and making sure that projects are delivered on time and within budget. In addition, you’ll be responsible for managing, coordinating and coaching a team as needed.

Areas of responsibility may include but are not limited to

• Designing and executing integrated marketing strategies for Discovery Bank’s product portfolio to drive acquisition, activation, and utilisation.
• Conducting detailed market analysis to identify trends, customer needs, and competitive insights.
• Defining and refining customer segments and crafting targeted campaigns using optimal channels, experiential events and activations, internal communications and environmental branding.
• Collaborating with product, sales, and digital teams to develop compelling product propositions that resonate with target audiences.
• Leading the go-to-market strategy for new products, features and payment innovations, ensuring seamless launches and sustained growth.
• Developing and implementing campaigns that meet customer needs, drive enhanced customer satisfaction, improved customer experience and increased profitability.
• Monitoring and analysing marketing campaign performance, using insights to optimise strategies, drive continuous improvement and meet business objectives.
• Managing external agency relationships and overseeing the creation of marketing material and branding solutions, ensuring alignment with brand guidelines.
• Staying informed of industry trends, regulatory changes, and emerging marketing channels to keep strategies innovative and effective.

• Defining, implementing and changing processes as needed.
• Building and maintaining relationships with key business stakeholders.
• Preparing campaign reports to disseminate or present in the applicable forums, as required.
• Managing and coordinating team members.
• Ensuring that projects are delivered on time and within budget.
• Ensuring that product information is kept up-to-date on the applicable channels.
  
  

Key competencies

• Strong understanding of product marketing, payments and digital banking features.
• Results-driven with a focus on performance metrics and return-on-investment.
• A creative and innovative approach to problem-solving.
• The ability to thrive in a fast-paced and dynamic environment.

Knowledge

• Proficiency in digital marketing tools and platforms, including AI.
• Understanding of various advertising and media channels, including digital marketing channels and social media.
• Experience in data analysis and market research.
• Expertise in Microsoft 365 applications (Excel, PowerPoint, Word).
• Agency experience, either from working within an agency or in collaboration – especially in advertising, media, and design.
• An understanding of different Discovery audiences, products and business processes is beneficial.

Skills

• Communicate well in English – with strong writing and verbal communication skills.
• Unpack complex business needs and/or convert technical information into audience appropriate communication.
• Influence and persuade people to get things done.
• Question process, strategy and outputs.
• Strong project management and problem-solving skills.
• Multitask on different projects.
• Present and sell ideas.
• Keen negotiator and an expert at managing conflict.
• Make decisions under pressure.
• Build trusted partnerships.
• Good at managing trade-offs.
• Instil confidence in others.
• Guide, develop and motivate others.

Attributes

• Strong attention to detail
• Solution orientated and can think outside the box
• Dynamic and energetic
• Flexible and adaptable
• Sociable and diplomatic
• Action orientated, tenacious and persistent, with a natural inclination to work hard
• Take Initiative, a self-starter who can work independently, but also collaborate well
• Work calmly under pressure and provide answers and direction to others
• A collaborative mindset and is seen as a trusted adviser by clients
• Strong leadership qualities with the ability to inspire and manage a team
• Confident
• Resilient
• Passionate
• Empathetic

Education and experience

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; MBA or relevant postgraduate qualification is advantageous.

• Relevant industry certification(s).

Experience

• A minimum of eight years’ experience in product marketing, preferably within financial services and/or digital banking.
• A minimum of five years’ experience in a management position.

• A proven track record of developing and executing successful marketing strategies that drive product uptake and customer engagement.
• Strong analytical skills with the ability to interpret data and translate insights into actionable marketing plans.
• Excellent communication, collaboration, and project management skills.

Join our marketing team and play a key role in helping us shape the future of banking and beyond, to make a meaningful impact on our customers' financial journeys.

EMPLOYMENT EQUITY   
                             
The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.