Discovery – Marketing

Senior Marketing Consultant

About Discovery

Discovery’s core purpose is to make people healthier and to enhance and protect their lives. We seek out and invest in exceptional individuals who understand and support our core purpose, and whose own values align with those of Discovery.  Our fast-paced and dynamic environment enables smart, self-driven people to be their best. As global thought leaders, Discovery is passionate about innovating to not only achieve financial success, but to ignite positive and meaningful change within our society.

Key Purpose

The Senior Marketing Consultant is a member of a high-performance marketing team that partners with the Discovery Vitality business to implement marketing solutions and contributes to the delivery of digital and marketing communications for Discovery Vitality. They will be responsible for running marketing projects end-to-end, using digital and marketing best practice and leveraging internal and external (e.g. agency, fitness facilities) relationships to deliver within budget.  In addition, the Senior Marketing Consultant will support the Marketing Manager on marketing projects and integrated marketing campaigns in the Vitality portfolio, work closely with external and internal stakeholders and assist with running partner campaigns.

Areas of responsibility may include but not limited to:

Strategic Growth & Engagement

• • Develop and implement marketing strategies that support both customer acquisition and ongoing engagement across employer and direct channels.
  • Drive Growth Manco and Engagement Manco sales and engagement initiatives to support and achieve business targets.
  • Identify and activate opportunities to increase uptake of Vitality products across employer groups and direct sales audiences.
  • Partner with business teams to identify, manage, and execute key strategic engagement initiatives aligned to KPIs and overall business objectives.
  • Collaborate cross functionally to ensure campaigns, tools, and initiatives are insight-led, aligned to customer needs, and deliver measurable impact.
  • Manage onboarding initiatives and member journeys to ensure a seamless and engaging experience that supports activation and long-term engagement.

Campaign & Project Management

• • Own the end-to-end delivery of marketing engagement projects, ensuring they are delivered on time, within budget, and aligned with business objectives.
  • Brief, manage, and optimise campaigns across digital and offline channels, tailored to employer, partner, and adviser audiences.
  • Identify, manage, and execute key strategic engagement initiatives in collaboration with business teams, ensuring alignment to KPIs and overall engagement objectives.

Employer & Brand Activations

• • Plan and execute employer-facing and brand activation campaigns that enhance visibility and engagement.
  • Manage agencies and budgets for each activation to ensure efficient and high-quality delivery.
  • Work closely with partners and internal teams to deliver high impact activations aligned with strategic goals.

Vitality Communications

• • Manage financial adviser communications across eDiscoverer, Adviser360, and social media platforms, optimising content and formats to improve engagement, including open and click through rates.  
  • Manage WhatsApp and email BUA campaigns.
  • Develop partner communication campaigns and messaging across partner channels, working closely with the CVM team to deliver strategic sales and engagement communications.
  • Translate messaging across media formats and audience segments to ensure clarity, relevance, and alignment with engagement objectives

Stakeholder Engagement

• • Work closely with internal teams (including Distribution, Product, and CVM) as well as external partners to meet business needs and effectively manage expectations.
  • Build and maintain strong relationships with key stakeholders, ensuring alignment, collaboration, and smooth delivery across functions.
  • Use performance data and insights to evaluate campaign effectiveness and identify opportunities for continuous improvement.
  • Manage timelines and milestones across multiple stakeholders to ensure coordinated and timely execution.

Portfolio Oversight

• • Manage the Vitality Growth portfolio, ensuring consistent communication, visibility, and collaboration across teams, including reporting into and supporting Engagement Manco priorities.
  • Drive engagement campaigns that support key business KPIs — including sales growth, retention, and reduced lapse rates — through targeted and strategic marketing initiatives informed by Engagement Manco focus areas.
  • Lead creative and content development processes, ensuring high quality outputs that align with brand, portfolio, and Manco level objectives.
  • Drive the creation of compelling campaign concepts, visuals, and content in collaboration with creative teams to support portfolio priorities and business outcomes.

Competencies

Knowledge & Skills

• • In depth knowledge of media channels, with strong expertise in digital platforms (social, email, Google, etc.).
  • Understanding of channel specific best practices that drive engagement, conversion, and performance. Experience managing agency relationships, including clear briefing, feedback cycles, and approvals.
  • Knowledge of agency production workflows, including timelines, costing, and vendor coordination.
  • Excellent written and verbal communication skills.
  • Strong understanding of effective communication principles, including tone, clarity, segmentation, and call to action design.
  • Ability to translate complex information into simple, audience relevant messaging.
  • Strong presentation skills with the ability to articulate ideas and project updates clearly.
  • Proficiency in Adobe Express and Canva for content creation and visual storytelling.
  • Ability to collaborate with creative teams and guide design, layout, and creative direction.
  • Strong conceptual and creative thinking with the ability to contribute to campaign ideation and innovation.
  • Ability to identify new opportunities for engagement, content, and brand storytelling.
  • Proven ability to manage multiple stakeholders across business units with strong expectation setting and alignment.
  • Ability to conduct simple data analysis and reporting.
  • Working understanding of Google Analytics for monitoring campaign and engagement performance.

Attributes 

• • Motivated; results-driven; reliable.
  • Detail-orientated; customer focused; able to prioritise.
  • Works well under pressure; team player; empathetic.
  • Adaptable and resilient (able to cope with curve balls).
  • Creative flair and proactive problem-solving.

Education and Experience

• • Minimum 3-year undergraduate degree or diploma (preferably marketing / communications focused).
  • Minimum of 4 years’ experience in marketing and communication.
  • Relevant industry & corporate experience (health, wellness, fitness, rewards programmes) would be advantageous.

EMPLOYMENT EQUITY   
                             
The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.